LOOJ
Elevating a UGC Content Platform with a Dynamic, Performance-Focused Website
About the Project
LOOJ needed a website that clearly communicated its core offering — high-impact content creation without unnecessary complexity. The goal was to present UGC and influencer content services in a way that feels dynamic and directly tied to client results. The site supports lead generation and positions LOOJ as a results-oriented creative partner
The main challenge was presenting creative services in a way that feels results oriented rather than abstract, while maintaining clarity and focus throughout the site. Another key challenge was showcasing a large volume of LOOJ’s work, particularly UGC ads and video content, without overwhelming the user. The gallery needed to highlight the breadth of their projects while remaining visually clean and easy to navigate. We structured the site around clear value propositions, designed a filtered gallery system that presents content in an organized and engaging way. Visual hierarchy and spacing were used intentionally to guide users toward key actions while reinforcing LOOJ’s brand identity.
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